Stop Banging Your Head Against the Wall!

I have tried all the tricks, hacks, tips, etc that "they" say grows your business...now I can cut your time and efforts in half by explaining what really works, and what doesn't.


Why "The Phoenix Factor"?

At The Phoenix Factor LLC, our name is a testament to the journey of overcoming and evolving through adversity. Founded by Brandy Hollaway after a profound personal and professional reinvention, "The Phoenix Factor" represents a philosophy that is deeply embedded in our approach to business consulting.

Ignite Your Passion

: Just as a phoenix ignites itself to be reborn, we encourage our clients to ignite their passion. This is the spark that fuels every endeavor, turning visions into reality. We help you discover or rediscover what drives you, ensuring that your business aligns with your core motivations.

Burn Through Challenges

: The path to success is often littered with obstacles, but like the phoenix, we must burn through these challenges. At The Phoenix Factor, we equip you with the strategies to not only face these hurdles but to use them as catalysts for growth and innovation. Whether it’s navigating market complexities or internal setbacks, we guide you through transforming difficulties into opportunities.

Rise from the Ashes

: True growth involves transformation. Rising from the ashes symbolizes profound change and resilience. Each cycle of renewal is an opportunity to emerge stronger and more refined. We support you in these transitions, ensuring that each iteration of your business is more potent than the last.

Our ethos, "Ignite, Burn, and Rise," is not just a motto—it's a strategic framework that we apply to every aspect of our consulting services. It’s about continuous improvement, relentless pursuit of excellence, and the resilience to transform challenges into stepping stones. This is what sets us apart and empowers our clients to achieve sustainable success.

You don't know what you don't know!

The question is, is it crushing your passion and your business?

Pick My Brain $199/Session


Feeling stuck? Need a fresh perspective or expert guidance to push your business forward? Our "Pick My Brain" session is designed exactly for these moments. Whether you're grappling with a specific challenge, brainstorming new ideas, or seeking strategic advice, this service provides a direct line to professional insights and actionable solutions.

What to Expect:

Tailored Guidance: Every session is customized to address your unique business needs. Bring your questions, ideas, and challenges, and leave with clarity and direction.Collaborative Environment: Use this opportunity to bounce ideas off an experienced consultant who understands the intricacies of the wellness industry. It’s like having a business strategist in your corner, ready to help you refine and elevate your plans.Recorded for Review: We know how important it is to reflect on insights and advice. That’s why we provide a link to the recorded session, allowing you to revisit the discussion and deepen your understanding for 30 days following your appointment.

This service is perfect for wellness entrepreneurs at any stage of their business journey who need a quick, focused consultation to move past obstacles and maximize opportunities. Schedule your session today and take the first step towards clearer, more informed business decisions.

Deep Dive $2499/session


Unlock the full potential of your wellness business with our Deep Dive sessions, designed to create a clear and actionable path to your business goals. This intensive 2 part consultation is perfect for entrepreneurs ready to move beyond quick fixes and embrace a comprehensive strategy that delivers real results. I work with Mollie Marrocco in collaboration for these so that we cover ALL aspects of your business.

How a Deep Dive Works:

Assessment of Your Current Position and Goals:Begin by filling out our detailed application form. This helps us understand your current operations and the outcomes you desire. It’s our first step in determining if a Deep Dive is the right fit for you, ensuring we can truly deliver the value you need.Strategic Planning and Gap Analysis Once onboard, our team conducts a thorough audit of your existing systems and strategies. We identify the gaps between where you are and where you want to be, then develop targeted strategies to bridge these gaps. Our approach is tailored specifically to your business, focusing on practical, impactful actions.Implementation and Results:You will leave the Deep Dive with a personalized action plan, equipped with clear, step-by-step instructions on how to implement the strategies we’ve developed together. This plan is designed to streamline your efforts and maximize your marketing efficacy, helping you to see tangible improvements.

Why Choose a Deep Dive?

If you're tired of chasing after the latest marketing trends or feel overwhelmed by the myriad of options promising quick results, our Deep Dive is your opportunity to take a step back and commit to a structured, strategic approach that offers long-term benefits. Stop looking for a silver bullet and start building a foundation for sustained success.

Transformative Outcomes Await

: Our Deep Dive isn’t just a consultation; it’s a transformational experience that will clarify your vision, refine your strategies, and empower you to take decisive, effective action. Ready to see real results? Book your Deep Dive today.

The Incubator $7k


Transform your business vision into reality with The Incubator, a six-month intensive consulting program tailored for entrepreneurs eager to achieve specific milestones. At The Phoenix Factor, we understand that real progress requires more than just advice—it demands a structured approach and tangible tools. The Incubator is designed to provide both, ensuring you not only reach your goals but also build a strong foundation for future growth.

What The Incubator Includes:

Goal-Oriented Consulting. Our journey begins with identifying your key business goal. Whether it’s launching a new product, breaking into a new market, or enhancing operational efficiency, our focus is clear: to help you achieve this objective within six months.Asset and Resource Development:Throughout the program, you’ll receive tailored support in creating essential business assets. This includes custom templates, frameworks, and strategies specific to your needs, enabling you to manage and grow your business with greater ease and effectiveness.Hands-On Support:As part of The Incubator, you’re not just receiving guidance; you’re gaining an active partner in your entrepreneurial journey. We work alongside you to ensure that the strategies and tools we develop are implemented effectively and are delivering results.

Upgrade Option: Comprehensive System Build-Out

For entrepreneurs looking for an all-inclusive solution, consider our upgrade option. For $30,000 per year, our team will not only advise but also actively build out your systems, content, and lead generation strategies as we progress. This option is perfect for business owners who want to fast-track their growth with expertly crafted systems and dedicated execution.

Why Choose The Incubator?

The Incubator is more than a consulting service; it’s a partnership that grows with your business. By combining expert advice with practical implementation, we ensure that you not only achieve your current goals but also establish a robust framework for your business’s future needs.

Embark on a transformative journey with The Incubator and turn your entrepreneurial aspirations into accomplished successes. Ready to elevate your business? Join The Incubator today.

Attention Wellness Professionals:

Join the Pro Wellness Initiative Community

We are creating communities around the world for vetted, experienced wellness professionals to connect, collaborate and create incredible local options for wellness seekers. No more masking the symptoms! It's time to be PRO active not reactive to the health and wellness of our communitites.

Here's what my clients have to say:

Sandra Fuentas


Impecable work, the trainings on digital marketing are outstanding, filled with information yet simple and easy to follow. I really like Brandys dynamic energy and the knowledge she shares at the Inferno Academy. 5 out 5 star rating.

Carol Nesbit Johnson


If you spend more than 30 seconds with Brandy you better have something to take notes, because the ideas she'll give you are amazing! She is truly on fire and her enthusiasm is contagious. When we implemented her ideas and suggestions, we saw immediate results. We have only just begun. Thank you, Brandy.

Jennifer Crozier Culver


The Phoenix Factor will change your business and you individually! Brandy is absolutely amazing at what she does, causing your to consistently dig deeper!

Get In Touch

Social Media: LinkedIn, Facebook, Instagram, TikTok,

Assistance Hours

Mon – Thurs 9:00am – 8:00pm EST

Looking for a dynamic speaker and workshop presentation on creating systems to ignite your business?

Email me at [email protected]